• Welcome to the era of the empowered customer.  The technology is cutting edge, the issues are complex, and the pace of change is frantic.  Explore insights, information, and ideas from experts around the globe, and embrace the challenge of engaging customers in this new age.

  • CEB Marketing’s recent interviews with dozens of chief marketing officers (CMOs) and advertising agencies about their 2015 plans can be summed up in six themes.Shifting from advertising-centric to content-centric marketing: Increasing numbers of marketers say that …

  • Marketing

    How Connected Cars Will Transform Industries

    Connected cars will create new business models and provide opportunities for current businesses to greatly improve their service offerings. Areas like targeted marketing, fleet management, event planning, city planning, insurance, and auto repair will benefit …

  • A colleague of mine told me of frustrations with the IT department at a small organization. The IT department consisted of one lone individual tasked with helping several dozen employees at the office. His job …

  • The sharing economy has unlocked a world of success for hospitality upstart Airbnb. The San Francisco-based company has customers on both sides of the transaction: “hosts,” the people who list properties for sharing, and “guests,” …

  • Sales Management

    Sales Transformation: 3 Things You Must Get Right

    Many senior sales managers find themselves in a similar state of confident expectation at the moment. Their company’s senior corporate team has approved the long sweated-over proposal to “transform” the sales force, and eagerly agreed …

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Three young child superheroes stand up to the bullies of the world. It is never too early to be super. Just add type for the perfect concept.
Marketing

The Five Superpowers of Marketing

Customers are more connected and empowered than ever before. If you want to win their hearts and minds,…

Orator
Content Marketing

Personas Are Great (Except When They Suck)

I recently presented at a Content Marketing conference on the topic of content marketing personalization. I argued that personalized content…

Make your choice
Customer Service

Why Customer Choice is Overrated

Sometimes, what customers say they want isn’t what they actually want. Take my recent foray into the world…

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